THE MERIDA EX is supported by some of the best names in mountain biking.
We have been in the business of making bikes for over 45 years, and while lots of things have changed over the years, we still make our bikes by hand. It was very much the intention of our founder Ike Tseng to improve the reputation and the quality of bikes ‘Made in Taiwan’, and that still remains the main objective for us today.
The last few years have brought some exciting developments, which shows in the current trail, enduro and e-bike range of the BIG.TRAIL, ONE-TWENTY, the ONE-FORTY, the ONE-SIXTY and the eONE-SIXTY. Our test and award-winning full suspension and e-bike range are ready to tackle the challenging tracks of THE MERIDA EX 2021.
We are super excited to be part of this event and have been watching it from the sidelines since its start in 2016. Many of our staff members are avid enduro racers and just can’t wait for another chance to mix it up on the tracks and talk bikes with everybody over après ride drinks.
Besides being the title sponsor of THE MERIDA EX, 2021 is another exciting year for us, as we will be having the UK press launch of a few exciting bikes and concepts in Exmoor.
We can’t wait for the event and are looking forward to welcoming everybody to the best-kept secret in the UK mountain bike event world.
Shimano was established in 1921 so has been in business for nearly 100 years. In this time we have introduced to the market many innovations in bicycle components and technology with our flagship road groupset Dura-Ace bringing di2 electronic shifting to the road racing world which enhanced and dramatically improved shifting performance, speed and accuracy.
This innovation continues with new products continually being brought to the market one recent introduction being Shimano STEPS EP8 e-bike system.
Drive Unit – DU-EP800
Take on steep climbs and tough trails in full confidence with 85Nm increased maximum torque. EP8 delivers smooth, direct power to ensure you’re always in complete control while experiencing a natural ride feeling.
- Lightweight for better handling (2.6 kg)
- Quieter to enjoy the trails without distraction
- Sleek integration and appearance for improved aesthetics
- More ground clearance for technical trails
- Refined Trail mode
- Responsive, especially noticeable when riding above 25km/h
- Extensive customizable assistance
- Durable and weather-resistant for riding in all conditions
- Improved heat management
- Support when pushing your bike and walking. Riders can hop off and walk their bikes without needing to shift: 4km/h in any gear
The Shimano Team are looking forward to seeing you all at THE EX to do what we love and ride bikes talk bikes and drink a beer together.
Visit our dedicated Shimano STEPS website.
You can also download and read our EP8 magazine.
Exposure Lights has been Designing, Engineering and making lights with real rider benefits in the UK since 2004. Born from U.S.E., manufactures of groundbreaking components for 30 plus years, Exposure Lights are made to enable the rider to see more, the more the rider can see the more control, the more control the more confidence gained, the more confidence the faster the rider will be, the faster the rider the more fun had.
Exposure Lights are pre-Loaded with technologies to make night riding easier, REFLEX Technology has 3 different ways for the bar light to calculate the riders speed enabling REFLEX to give the right lumen output at the right speed so brighter when needed and dimmer when not all automatically so there is no the need to push a button. Helmet Lights with TAP Technology, the rider simply taps the light or helmet to change the mode between high and low, no button needed. At the top of that descent full lumen output with a simple tap.
Exposure Lights are thrilled to be involved officially with The EX after years of supporting riders racing and cannot wait to get involved in all of the FUN we have heard about on and off of the trails!
The National Trust has supported THE MERIDA EX from the word go and have been instrumental in shaping the event to what it is today. A core purpose of the National Trust is to provide excellent access to the outdoors, sometimes through hosting events like THE MERIDA EX to enable people to re-connect with nature and the great outdoors. This links closely with the Trust’s other core purpose of nature conservation and looking after the countryside forever for everyone.
Hopefully by people having a great experience taking part in events like THE MERIDA EX it will encourage them to come back as visitors, bring their family and spend more time discovering Exmoor. For the National Trust, it is about building a relationship with people, helping them to understand and care for the countryside, growing support for the organisation and its cause and ultimately enabling them to deliver a healthy, more beautiful environment.
Fenwick’s has always been about creating innovative, simple and effective solutions for consumers to solve everyday problems.
We are outdoor enthusiasts and take a very positive attitude towards product development, encompassing both our customers’ and our own impact on the environment.
Cycling for us is all about the adventure, freedom and the unknown.
The excitement, the adrenaline, the achievement that cycling gives, is unlike any other sport.
The variety of cycling fuels our passion for ‘Great rides…’
It is without a doubt a privilege for us to become involved in such a great riding format and wish I could be riding it, instead of working at it!
Come and say “Hello” and get some great tips on setup and maintenance.
Quality, innovative components, and thoughtful accessories—all made with a rider-first and no-compromise mentality. Whether you’re looking for a replacement part, upgraded components or wheels, or entirely new add-ons that modify the look and feel of your bike, every Bontrager product is built to make your next ride better than your last.
CarbonCycles make the highest quality carbon fibre bicycle components. Their design and manufacturing processes are truly innovative & components perfectly balance lightweight & strength.
Disco Brakes put the style in stopping! Their range of top quality, low-cost brake pads, hoses, cables, adapters and rotors offer incredible performance that can be delivered quickly to your door without breaking the bank.
RideGuards are designed, tested and made in Bristol, UK.
With over 20 years designing for some of the world’s best-loved bike brands, combined with our passion for bikes, design and local manufacturing, led us to create RideGuard mudguards.
We’ve used multiple guards for all sorts of riding over the years, and we felt we could make improvements. Our guards are designed, tested and made in Bristol, a city with a well-established cycling tradition. One that gives us access to a variety of athletes, riding applications to test our guards, and ensure they’ll work anywhere in the world.
We’re passionate about keeping things local and making our products as eco-friendly as possible. RideGuards are manufactured from recycled industrial waste, don’t require any extra packaging, and with added features like the Sag Setter on the PF1 guards, we’re making the most of every last piece of material.
At CAMS we help cyclists who have been involved in non-fault cycling accidents. We know what is important to you; you need support from people you trust to help you get back on the road and fight for the compensation you may deserve. We arrange bike repair or a replacement bike to be provided up-front and will work with your local bike shop to help get you back in the saddle. If you have been injured, we can put you in touch with a team of specialist cycling solicitors who will fight for the compensation you deserve. We also replace your damaged helmet and clothing upfront as well. We take care of all the admin of the insurance claim and leave you free to enjoy your bike.
We claim through the at-fault driver’s insurance policy so you do not need to be insured. Most cyclists don’t realise they have the option of the service that CAMS offer and end up claiming directly through the car drivers insurance policy – this generally leads to long delays, lots of paperwork and a bike in a box from a large online retailer. At CAMS we do things differently and work to get the very best result for the cyclist. We use our trusted experts at bike shops throughout the UK to carry out the inspections and valuations of the bikes involved in traffic accidents and we repair or replace your bike based on their report.
We have been helping people who have been involved in cycling accidents since 2010. We have assisted thousands of clients by taking away the inconvenience that inevitably results from losses incurred in an accident. All you need to do is visit www.c-ams.co.uk or call us on 0345 054 1000 with the driver’s registration plate and we will get to work for you.
We are very excited to be sponsoring THE MERIDA EX Enduro and even more excited to be riding it after hearing all about it from friends and colleagues over the past few years.
Established in 2017, Many Hands Brew Co create modern ales from their base in East Devon. These beers are produced in small batches and with the great care of people passionate about what they’re doing. We aim to create beers that encourage community and inclusivity, beers to share with the people you care about. We also aim to support charities important to us and 10% of our end of year profits will go towards this goal. Our philosophy is simple – Brew Good, Do Good!
Visit www.manyhandsbrew.com online.
Courtney’s of Whimple is a small family run business, passionate about apples. We’ve been making our award-winning Silly Cow Cider for over a decade on historic Whiteways orchards, tucked away in Whimple, Devon. It’s a thirst-quenching medium cider, naturally fermented using only the natural yeasts on our Devon apple skins, without the use of Sulphites. It’s filtered and lightly pasteurised to retain the deep flavours of our Devon apples.
Here on the orchards, we encourage nature to do what she does best. We don’t spray or use fertilisers, letting biodiversity do the job for us! Our orchard is pollinated by our resident bee population and our flock of sheep maintain the grass. All of our apples are hand-picked, pressed and bottled within the orchard where they are grown. The only carbon footprint is off our family wellies.
Our Silly Cow Cider is proving popular over in Japan, winning the silver award at the ‘Japanese Cider and Perry Awards 2018’! More recently it won the ‘People’s Choice Award 2019 at the Royal Bath & West British Cider Championship’. Turns out, it’s not so silly after all!
Silly Cow isn’t our only cider. We have expanded our range over the years and now produce 3 other traditional ciders, 3 fruit ciders and even a low alcohol cider. We have a cider for everyone.
Visit www.courtneys.online online.